“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” - Native American proverb
In this issue, we look at the effects of storytelling in building a business. Customers are your best advocates and the ROI from good customer stories surpasses ROI from nearly any other marketing initiative. We also look at the essential skills that any sales manager should leverage.
In this episode of The Art of Sales Podcast, we chat with Justin Nassiri, Founder and CEO at StoryBox about learning to sell, building a business and helping customers to increase engagement and revenue through great storytelling. Justin also explains how he grew a company from nothing to over $3million by helping customers share their brand.